What exactly goes into making a sustainable loungewear collection?
Hey MAD Fam,
Our lounge collection goes live tonight & we thought we’d bring you all along on the journey from start to finish.
So, what exactly goes into creating a lounge collection?
Well it certainly was a process. I don’t think we truly could predict what it was going to entail.
From finding the right sustainable material, to perfecting the design, we certainly faced a few hurdles along the way.
Let’s take you all the way back to the beginning…
So, you may have seen on our socials, but before our manufacturer, we sampled A LOT before we found the right fit.
To put it into perspective: we sampled with a few manufacturers, sent over a brief (basically asking for an oversized chocolate brown loungewear set), the samples we got sent were a bit laughable. We somehow ended up with:
- A green jumper with lightning bolts on it
- Bright yellow track pants
- A navy blue skin tight hoodie & track pant set
- A see through white legging & jumper set
To put it lightly, they did not pick up what we were putting down.
Fast forward to us finding our manufacturer & we finally had a sample that made all of our loungewear dreams a reality. The softest material, the most luxe design & the perfect fit.
We can understand why you don’t see many sustainable loungewear brands around, because it certainly was our hardest collection to perfect & the longest in the making.
So what exactly makes our loungewear sustainable?
- The fabric is made from Organic Bamboo and Spandex/Elastane, making it SO soft to touch.
- It is dyed using traditional hand dye technique with certified non toxic DyStar Ink. This means the residue is safe to flow back into the water stream.
- The drying process is 100% reliant on natural sunlight with no electricity involved for energy efficiency.
- The drawstring is made from cotton that is again, using traditional hand dye technique.
This collection is luxe meets comfort & we truly mean it when we say, it feels like you’re wearing nothing at all.
Have a question this blog hasn’t answered? Feel to DM us on our IG here.
Love always
Jayme & Mads xx